Strategy

When customers talk about business challenges, I listen for their motivations, goals, primary tasks and frustrations. I humanize conversations so the content becomes chess pieces for product managers to build products, marketers to craft positions and sellers to win opportunities.

Project Spotlights
Customer Advisory Boards, Insights Sharing Map, Intelligence Center, Product Research Methodology Kit
Brand Marketing
Brand Marketing
Credit Invisibles
Credit Invisibles
Persona Interviews
Persona Interviews
Insights Communication Strategy
Insights Communication Strategy
Research Planning
Research Planning
User Interviews with Product Marketer
User Interviews with Product Marketer
Product Research Instructions
Product Research Instructions
Product Research Cards
Product Research Cards
Customer Insights Exchange
Customer Insights Exchange
Ignite Innovation Council Small Group
Ignite Innovation Council Small Group

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Analysis
I learned to analyze data by looking for findings, connecting insights, identifying themes and rolling them all up to a story. From evaluating customer interviews to preparing survey data for analysis, my analysis influences strategy.
Communications
From the chief executive officer needing authentic talking points to the call center representative struggling with angry customers, I’ve played meaningful roles in planning and executing strategic communications for a variety of audiences and channels.
Content
My superhero powerset — I think in stories, surprising findings, and narrative arcs. I collaborate with bright minds to tell stories about data, artificial intelligence, identity and fraud and innovation — the stories for solving customer pain points.
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